While some animals have the ability to see what’s right behind them, humans are just not build to look backwards. With the built-in Rear View Camera, VW makes looking backwards as easy as it is for some animals. This student campaign titled ‘Rear View Animals – Chameleon, Snail, Owl’ was published in Germany in May, 2019.
![](https://i0.wp.com/gr8creativeideas.com/wp-content/uploads/2022/09/11-Volkswagen-Rear-View-Camera-ads-a-0001.jpg?resize=724%2C1024&ssl=1)
![](https://i0.wp.com/gr8creativeideas.com/wp-content/uploads/2022/09/11-Volkswagen-Rear-View-Camera-ads-a-0002.jpg?resize=724%2C1024&ssl=1)
![](https://i0.wp.com/gr8creativeideas.com/wp-content/uploads/2022/09/11-Volkswagen-Rear-View-Camera-ads-a-0003.jpg?resize=724%2C1024&ssl=1)
Advertising Agency: Miami Ad School, Berlin, Germany
Art Director: Florian Lanzinger, Matteo Angione
Photographer: Florian Lanzinger, Matteo Angione
Additional Credits: Florian Weitzel