While some animals have the ability to see what’s right behind them, humans are just not build to look backwards. With the built-in Rear View Camera, VW makes looking backwards as easy as it is for some animals. This student campaign titled ‘Rear View Animals – Chameleon, Snail, Owl’ was published in Germany in May, 2019.
Advertising Agency: Miami Ad School, Berlin, Germany
Art Director: Florian Lanzinger, Matteo Angione
Photographer: Florian Lanzinger, Matteo Angione
Additional Credits: Florian Weitzel