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How to utilise negative spaces – VW Ad

These black and white Volkswagen ads are kind of perfect. With just the VW logo, and a creative take on negative space, they are able to promote different safety features in the most beautiful, minimal, powerful way.

Bi-Xenon Headlamps from Volkswagen
Automatic Distance Control from Volkswagen
Hill Hold Function from Volkswagen


Advertising Agency: DDB Mudra, Gurgaon, India
Creative Directors: Sambit Mohanty, Martin Godwin, Sunny Johnny Kundukulam
Art Director / Copywriter / Illustrator: Sharada Nand

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